Ambientha was born to give life to inspirations. Our bond with the outside world is rich of suggestions, emotions, dreams. We feel small towards nature and its forces, and at the same time we can’t resist the overwhelming charm of its beauty. Similarly, we are moved by the civilization, the vivacity and progress of men’s action. Human being and nature as a duo, an unstable balance, made of contrasts, often of prevarication.
From the high snowy mountains to the small beaches with crystal clear water. Here, among the Italian landscapes , lie the boroughs , small jems of timeless charm, historic heritage of culture , art and urban planning . Right here, across these secular histories, transpires the authentic beauty of our Country, the authenticity of craftsmanship, the tangibility of our past.
Beside Climate Conscious and Amazonia Breathing , Inspiration Book 2019 welcomes the Italian-inspired thematic proposed to the artists for the realization of new wallpaper designs: Treasure Italia . Ambientha wishes to communicate traditions , humanity , craftsmanship and development , in order to create exclusive decors and transmit authenticity to spaces.
Notoriety and recognitions for the Italian boroughs: Treasure Italia is inspired to Matera, designated as capital of the European culture 2019
A great responsibility for a small city. The capital of European culture is an institution born in 1985 for encouraging the knowledge of the historic, artistic and cultural heritage of EU member States, and Matera is the one to have earned the title for 2019. Among its famous Stones , with UNESCO World Heritage Sites Declaration in 1993, Matera becomes popular for the fairy spectacle of its boroughs and urban centres.
One of the most ancient cities of the world, as a result of the recognition received, Matera hosts the museum itinerary dedicated to the great Spanish genius Salvador Dalí . The Persistence of the Opposites in Dalí in Matera exhibition , is a journey within the universe of the artist, among surrealist sculptures that have marked the path of the sculptor.
The extraordinary landscape of Matera, and especially the rock Churches , welcome this way the art of Salvador Dalí and the fans worldwide, preserving the great heritage, which characterizes the city, made of culture and traditions.
Carved into the rock, standing on a cliff, the boroughs are framed by the stunning Italian landscapes
We find them where we less expect them, the Italian boroughs cover a territory ranging from the high mountains to the hot beaches and each one of them conveys the peculiarities of its own geographical area. Sometimes they’re not reached by the great streams of tourists and this often represents one of the reasons why the beauty of these small areas remains authentic and unchanged.
Projects of preservation and enhancement supported by associations such as the Italian most beautiful Boroughs and Authentic Boroughs , represent the core principles for supporting and rediscovering the identity of the hidden areas of Italy. Throughout the year, the peninsula, across all its regions, provides a serie of musical, artistic and eno-gastronomic manifestations and events , able to promote the attractions of each borough.
Decorating interiors for rediscovering the authentic emotion of an Italian fairytale: the exclusive wallpapers Ambientha lead us through the Italian boroughs.
The first design realized for Treasure Italia is made by the artist Chiara Dattola . The Milan illustrator carries on her project with Ambientha and, after the realization of the wallpapers for Inspiration #2 regarding the awareness of climate changes , she engages in Tradition Italia and its chromatic variations, Brilliance Italia and Genuine Italia .
Natural shades for recalling the neutral colors of the houses and monuments immersed in nature, whereas brighter nuances for conveying the warm atmosphere surrounding the small centres. In the sky above the boroughs, the stars leave their place to the roofs, beneath which lies the tradition of craftsmanship and the authentic Italian taste.
Anyone can contribute in creating new inspirations for the artists collaborating with Ambientha: here some of the moments you have pointed out
. Ambientha wallpapers represent the new dress for your interiors, tailor-made and able to narrate stories of life, evocative moments, experienced and real emotions. This is why the Inspiration Book includes, together with the thematics, the suggestions lived by each one of you in person.
Let’s discover altogether #livingtheinspiration moments among the Italian boroughs, collected for deepening Treasure Italia .
Thanks to the precious users contents , Ambientha creates new chromatic combinations inspired to the reality we live in, to introduce them into the creative process of the artists . Amongst the #livingtheinspiration photographs, collected for Treasure Italia, we find color palette Sirolo Alley , thanks to the capture of @giorgio.romano.arcuri , and color palette Lakeview , thanks to the shot of @aly.aliss .
